.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when adapted to snagging billions in venture capital annually, have reared almost $360 thousand so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag is due to market saturation, elevated regulatory stress, and also economic uncertainties.ADWEEK talked with five VCs that continue to buy adtech business, even with these difficulties, about what they are actually trying to find as well as what they avoid. Maybe unsurprisingly, these real estate investors are targeting chances in privacy-focused modern technologies and industry-specific places like hooked up television.